Wharton School of Business

Everyone in the food plant engineering industry knows that markets and industries are always changing. Recently, a report from the Wharton School of Business at the University of Pennsylvania stated that “a new global middle class is rising up from poverty in emerging economies around the world, providing competition for labor and resources, but also enormous promise for multinationals that tailor products and services to the burgeoning ranks of first-time consumers.” Essentially, products must be rebranded and, oftentimes, the ingredients have to change. For example, for some markets chips should be sold as Indian fried dough strips. You have to consider the possibilities!