SEO Keywords

There are presumably well over 200 factors that Google uses for SEO rankings. No one knows for sure how the Google Search Engine Optimization Rules work, because they keep it a well guarded secret so that no one marketer can gain an unfair advantage. Webmasters make educated guesses about what does work and what does not work. It is best if the keyword appears in the URL and also in the domain name. It is also good if the keyword is the first word in the URL.